This feature is not affiliated with the Columbia Restaurant Group's new Goody Goody™ restaurant now open at 1601 W. Swann Ave. in Tampa.
Not-for-profit use of photos from this page should include credit to the
original source indicated and TampaPix.com.
See more about Yvonne and more photos of the old Goody Goody
July 2017 Photo above by Cliff McBride
After nearly 11 years of Tampans yearning for a Goody Goody™ burger and their signature secret sauce, and a slice of that delicious butterscotch pie, Richard Gonzmart of the Columbia Restaurant Group has revived Goody Goody™ in GRAND STYLE!
Take a huge quantum leap back to the past and simultaneously into the future when you visit the new Goody Goody™ at 1601 W. Swann Ave. in Tampa's Hyde Park Village!
The downtown Goody
Goody was a Tampa landmark since 1930
and was the first feature
The Goody Goody sported a
new look in early April 2004 with a refurbished sign, freshly painted exterior
Photo by TampaPix.com Photo by TampaPix.com
The Goody Goody first opened in late 1925 at 1603 Grand Central Ave., when Tampa was in the midst of the Florida land boom. On April 3, 1930, a new one opened on Florida Avenue downtown, where it operated until Nov. 30, 2005.
Photo by TampaPix.com
Goody in June, 2003 before the improvements
Photo by TampaPix.com
A scene from the 2004 movie "The Punisher" was filmed at the Goody Goody in 2003. Exterior improvements had just begun by filling in some of the building cracks when producers saw the place, contacted the Mike and asked him to stop; they wanted it to look this way for the movie. A scene was filmed in the parking lot but it was cut from the final version. The above photo shows the front counter before director Jonathan Hensleigh had it refurbished in stainless steel for the movie scene.
Sometime in the mid to late 1940s, Carl Stayer bought around 4 dozen Emeco 1006 aluminum Navy chairs for the Goody Goody drive-in restaurant. On closing day in 2005, the chairs were still in use.
The Goody Goody was a popular lunch spot for the downtown crowd. Business people, attorneys, judges, federal magistrates, political figures--including mayors and congressmen--and everyday folks, enjoyed Goody Goody burger, fries and a slice of Yvonne's homemade butterscotch pie for lunch.
Photo by TampaPix.com
The Goody Goody still had some of its original tables and chairs, and the original green tile floor. These date back to the 1930's. The original basket weave seat wore out and were replaced long ago with wood.
A reproduction of an original menu circa 1943
Click the menu to see larger images of the complete menu.
See a current menu selection. Yvonne bakes eight flavors of pie by hand, including apple, coconut, lemon, banana, butterscotch, pecan, chocolate and pineapple cream.
See more Goody Goody nostalgia and read a detailed history of the Stayer years. Also see CREATIVE ON MAIN STREET'S documentary film "GOODY GOODY, PAST PRESENT AND FUTURE" on the COLUMBIA RESTAURANT GROUP'S YouTube channel!
Read article in the March 13, 2002 St. Pete Times.
Larry Cotton, food connoisseur Channel 8 News, interviews Yvonne Freeman at the Goody Goody. (Yvonne comments in quotes)
Stepping into Goody Goody is like stepping into the twilight hamburger zone. All the walls are jam-packed with a pictorial history of Tampa. Photographs, post cards, old advertisements, memorabilia, they all take you back to a time when Tampa was in its heyday and the beginnings of the drive-in burger stand. Although there have been many paint jobs over the years, the decor is basically the same as it was in 1930. Aluminum chairs, tile floors, and some very unusual and unique tables you won't find anywhere else. Yvonne: "The tables were made for this place, I don't know exactly when, but at least 70 years ago." And customers sat here and ate their meals? "Right, anytime, very popular." It seems like everyone I've talked to has had a Goody Goody burger, even the late great Col. Sanders--and you thought he only ate chicken. "Well, all the judges have been in, Sam Gibbons has been in now and then, even the mayor drops in once in a while." Everybody loves Goody Goody burgers, huh? "They seem to; nobody complains." Now you're not going to find that prepackaged food or fake French fries here. Now let's talk about your basic burger, and you call it the burger with POS. "Uh humm, pickles, onions and sauce." Ok, and what kind of sauce do you use, this secret sauce? "Well, we don't give out the recipe, but it's a tomato-based sauce; there's things in it like onions and garlic and seasonings." Now how did that tradition get started? "Whoever opened the place originally in 1925, that's the recipe they used, and it's always been this." So you want a shake to go with that burger? I tell you nothing beats an old-fashioned hand-dipped real ice cream milkshake. You're not gonna find many in town that tastes this good. "Well, we hand dip the ice cream just like we always have; we use fresh milk." And you make your basic milk--look how thick this is. "We make a good milkshake." Let me try it--it's the real deal! Now if you like pies like I like pies, and who doesn't like pies, then you have to try one of the really delicious pies made fresh here every day. So if you're hankerin' for just a good old-fashioned burger, get on down here to Goody Goody's. We'll see you next time on Good Eats.
Looking south on Florida Avenue from across the street in front of the Goody Goody
20, 2014 - Richard Gonzmart of the Columbia Restaurant to Resurrect
Richard Gonzmart remembers going to the downtown Goody Goody as a kid with his grandfather for burgers, and picking up pies on the way to family parties. Born just a few blocks away, Gonzmart distinctly remembers the taste of those burgers, and the day the downtown Goody Goody restaurant closed nine years ago, he decided he wanted to revive it somehow. Now, he will.
"My earliest memories were the Columbia and Goody Goody. It was a big deal to go sit in your car and the lady would come up and take your order and you'd eat inside the car and listen to the radio," said Gonzmart, the Columbia Restaurant Group's fourth generation co-owner and president, who opened the acclaimed Ulele earlier this year.
After nine years of off-and-on negotiations, Gonzmart purchased rights to the Goody Goody name from Michael Wheeler of Tampa, who had owned it since 1981. The deal also includes the recipe to the restaurant's famous "secret sauce" and some furniture, including the distinctive Goody Goody sign. Gonzmart is still considering Tampa locations, but he plans to open in 2015. His aim is somewhere close to the second and longest-lasting Goody Goody, which was on Florida Avenue, opened in 1930 and demolished in 2006. He is considering a second location at the airport but acknowledges details are still sketchy.
"It's a throwback to yesteryear when everything was good and people were happy, and there weren't any cell phones and people not talking," Gonzmart says, adding jokingly, "I learned so much from watching Andy of Mayberry." Regardless of the initial location, former owner Wheeler is pleased with the outcome. "When the property was sold back in 2005, we were terribly disappointed when the new owners wanted the business to vacate the premises immediately. But Richard Gonzmart's passion for reopening the Goody Goody and the detail he puts into all of his projects means that there will be new life for (it)."
Tribune photo by Jay Nolan
The first new incarnation of Goody Goody may not come until well into 2015, Gonzmart said, but it will have several especially local, or long-loved items: Burgers made with ground beef from the Strickland ranch, fresh-cut fries and house-made ice cream as well as house-made fresh pies – especially the famed butterscotch pie.
Fans of that original site should not expect a rebuilt location. Instead, Gonzmart intends on reviving the brand in new locations, in new forms — albeit with the original recipes, including the “secret sauce,” he said. As for what’s in that sauce, “it’s like the Colonel’s secret recipe, I’m not going to tell.” New sites won’t be drive-ins, or drive-thrus, Gonzmart said. Rather, they’ll be family-style sit-down restaurants. He’s now working with site selectors to find the right location to revive the brand.
The above story comes from these articles:
Oct. 20, 2014
Iconic Goody Goody Restaurant Returning to Tampa, Tampa Bay Times
Jan 3, 2015
Gonzmart solicits public input on Goody Goody Location, Tampa Bay
Business Journal, By Eric Snider
Richard Gonzmart and the Columbia
Restaurant Group are using a novel technique to involve the public in
resurrecting Goody Goody Burgers, the iconic restaurant founded in Tampa
in 1925 and closed for nine years.
April 15, 2015
Goody Goody a go for Hyde Park Village - Tampa Bay Business Journal
by Eric Snider
Village it is. The location of Richard Gonzmart's first Goody
Goody burger restaurant — highly anticipated in certain circles — was
announced Wednesday. The reborn concept is going in at 1601 W. Swann
Ave., on the corner of Swann and South Dakota Ave., on the same block as
April 16, 2015
Goody Goody Burgers on Facebook
Photo courtesy of Goody Goody Burgers on Facebook
It’s official: The iconic Goody Goody will live again in Tampa’s Hyde Park Village. The announcement was made by WS Development and Hyde Park Village. “We are honored that Richard Gonzmart would select Hyde Park Village for this beloved concept,” said Jeremy Sclar, president of WS Development. “Richard Gonzmart's integrity and devotion to the community together with the heritage of the Goody Goody brand are an unbeatable combination.”
Goody Goody will be at 1601 W. Swann Ave. at South Dakota Avenue on the same block as CinéBistro. It’s very close to the original restaurant location on Grand Central and also close to the longest-lasting location at Florida Avenue that most people remember. The Florida location closed 10 years ago. “I’m ecstatic to bring back this Tampa tradition,” said Richard Gonzmart. “We’ve lost too many of these iconic places over the years and I really did not want the name to just fade away into history. Goody Goody is one of those places that helped create Tampa’s identity. At the Columbia Restaurant, which marks its 110th anniversary this year – as does Hyde Park Village – we celebrate history, heritage, family and good food. That’s what this restaurant means to me. Our new partnership with WS Development and Hyde Park Village is perfect. WS is committed to Hyde Park Village and to Tampa, and we share their passion.” A date for the opening of the new Goody Goody will be announced later.
Goody Goody Opening Pushed to 2016, by Eric Snider, Tampa Bay Business
Journal, July 29, 2015
One of restaurateur Richard Gonzmart's mantras is "we won't open 'til we're ready." The fourth-generation owner of the Columbia Restaurant hewed to that approach in 2014 when he delayed the debut of Ulele several months. Goody Goody's storefront as it looked in May. Construction has not yet begun.
Now he faces a similar situation with Goody Goody, the much-loved burger brand founded in Tampa that he bought and resuscitated last year. Gonzmart set 2015 as his target to open the first new Goody Goody unit — but the pace of build-out in Hyde Park Village by landlord WS Development has cast doubt on that timetable.
"We want to stress that we don't see this
as a problem," said Michael Kilgore, chief marketing officer for the
Columbia Restaurant Group. "The project is taking its normal course. One
of the good things about this being a family business is we don't have
to adhere to artificial deadlines.
Outside of the pent-up public demand for Goody Goody burgers, no one is concerned." Gonzmart was traveling and unavailable for comment. Goody Goody's lease deal calls for WS to perform work on the building, then turn over the shell to CRG for interior construction. Kilgore's best guess is that delivery will occur in late October. WS has not yet begun work on the site. "We could very well see a 2016 open," Kilgore said. "We're looking at a new brand for us, and we're deep into concept development. There's no big concern. We have plenty of other things to do." Rhode Island-based Morris Nathanson is refining the Goody Goody design. The CRG team is testing menu items, and the Kilgore said the Official Goody Goody Tasting Team should be pressed into duty soon.
Stay informed on the latest news about the reopening of Goody Goody by visiting their Facebook page!
through the window that will
eventually serve the hamburgers.
The new Goody Goody is taking
shape! Check out this
photo slideshow of the construction progress
Goody Goody - p1 | Goody Goody Roots p2
Scene from the movie "The Punisher" filmed in the Goody Goody