In 2000, Mark Gauthier, president of Gulf Florida Doughnuts, the
Tampa-based franchise of Krispy Kreme, opened a new doughnut factory on
East Lake Avenue when it outgrew the one on Florida Avenue. There, the
company began to fry 120,000 to 218,000 doughnuts a day in the 60,000
square foot facility. Made from a secret mix, they are packed into trays
and onto racks, then rolled into trucks where they are delivered to
hundreds of supermakets, convenience stores, and fund raisers in southwest
Florida.
In November of 2002, Krispy Kreme opened in Carrollwood at 11790 N.
Dale Mabry. How long would you wait for a Krispy Kreme doughnut? Two USF
students spent a night, 7 hours, on the sidewalk so they could be the very
first customers at the store's 5 a.m. debut on Tuesday, Nov. 12th.
Motorists slept in the drive-through lane. Predawn visitors rejoiced in
festivities that included music by the Blake High School Band. A basset
hound named Woody E. Donuts, the store mascot, wore a red button that
flashed "Hot Doughnuts Now."
Another Krispy Kreme opened around this time in New Tampa on Bruce B.
Downs Blvd. This one, and the one in Carrollwood, closed in July of 2006.
In 2002, Bob McCoy was Chief Executive Officer of Krispy Kreme, Inc.,
holding 80 percent of the franchise.
In 2003, the Florida Avenue shop was staffed by 85-year-old "Tiny." She
only worked part-time, and not at the cash register, but she kept the
display cases well-stocked and served the customers. If you remember the
old Sulphur Springs arcade, you may remember Maves Five & Dime, Sanders'
drugstore and Whitehead's drugstore. Tiny was the girl behind the lunch
counter at Whitehead’s Drug Store. In the 1940s she prepared all the
salads. You could have four different kinds of salad on a cracker at
Whiteheads.
Krispy Kreme's roots go back to 1933 when 18-year-old Vernon Rudolph
bought a doughnut shop in Paducah, KY from a New Orleans French chef. The
story goes that Rudolph won the closely-guarded doughnut recipe in a card
game.
He then moved the business to Nashville, TN and family members opened
shops in Charleston, WV and Atlanta. In 1937, Rudolph moved his business
to Winston-Salem, NC, where Rudolph's doughnuts became Krispy Kreme.
It was Rudolph's intent to make his doughnuts to sell to grocery
stores. He would deliver them from the back of his Pontiac. But he soon
realized that he could sell directly to customers so he added a window to
his factory to sell the doughnuts fresh off the line.
Another of Rudolph's ideas that is still in practice is a program that
allows schools to buy doughnuts at a discount and resell them as fund
raisers. The program helped Rudolph cut advertising costs and ensured that
Krispy Kreme would become part of the high school experience.
Rudolph's big success came in franchising his doughnut store concept.
He died in Winston-Salem on Aug. 16, 1973 at age 58.
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