Time
For West Tampa - A Tour of Howard Avenue - Page 3
Photos from Jan. 2004
This feature is currently being edited.
1803 N. Howard Ave. This unique building at Howard Ave. and Union Street was the home of the West Tampa Community Development Corp in 2004. It still shows its original design at the top and the curved walls when the building was George Guida's store, the "Home Depot" of its day. Before that it was an A & P Grocery Store. These were once Guida's store front windows where among other wares, he displayed TVs that he left turned on in the evenings so passersby could watch "I Love Lucy." Union St. was originally named Oak St. before 1927. |
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Up until 1924, there were no buildings on the east side of Howard Avenue on this block. Today's Union St. was called Oak St. The 1925 directory shows this was still the 1400 block and the first building at this location was Jesus Cohalla's restaurant at 1402 Howard Ave. Even-numbered addresses were on the east side of Howard, odd-numbered ones were on the west side. |
In 1926, the addresses on Howard Avenue were renumbered and 1402 became 1801. Addresses on the east side of Howard became odd numbered, those on the west side became even-numbered. The 1927 directory shows Jesus Cohalla's restaurant still in business on the northeast corner of Howard and Oak (Union.) |
In 1929, the West Tampa Drug Store opened on the northeast corner of Howard and Union St. at 1801-1803 and occupied two lots. Oak St. was renamed Union St. in 1927. |
In 1931, the A & P grocery store and Anello Ice Cream Parlor opened at the northeast corner of Howard and Union St. |
In 1932, Anello's Ice Cream Parlor became El Polaco Cafe. |
Same businesses at 1801 and 1803 Howard, but some others on the block have moved out and now vacant. |
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This
building, as well as the Macfarlane building, can be seen in this photo
identified to be from 1909.** In 1909 the addresses were 144 and 146 Howard Ave.
The Tampa city directory businesses section for that year does not list
any business at 144 Howard. It does list Macfarlane Investment Co.
and a Robert Mugge saloon at 146, and Vincenzo Culato shoemaker and Pietro
Cimino grocery at 140.
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The same view in 2004. Notice the decorative blocks along the lower corner of the front facade of the Alessi building remain from the original stone front facade. |
The 1899 map at the left shows this location was originally a wooden dwelling at 144 Howard Ave.
The 1915 Sanborn Fire Insurance map at right, from the University of Florida Digital Collections, shows the new building was a 2-story cement block building and housed a saloon. There were no structures on the opposite side of the street.
Italiano & Son Saloon
The small wooden (yellow) structure below the saloon
at 1413 (previously 140) Howard (later 1818 Howard) was Peter Cimino's grocery store
as early as 1908 into the mid 1930s. |
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Originally
established in Ybor City, the Italiano & Son saloon
had moved to the block north of here in 1911, where it operated for two years. Then in 1913 it moved
to 1415 Howard. The saloon became Italiano & Son Liquors in
1915.
The business sections of Tampa's directories have no listing for a business at 144 Howard or 1415 Howard or the corner of Howard & Chestnut, from 1903 to 1913. This includes cigar factories and manufacturers. The first business listed at this location was Italiano & Son saloon in the 1914 city directory. This building appears to have been built in 1913 as the Italiano saloon. In 1918, Italiano & Son Liquors moved to 1503 Howard, the block north of Chestnut Street and Ignazio opened a grocery store at 1403 Howard and I. Italiano & Co at 1407 Howard. Perhaps he foresaw the coming of Prohibition, which put an end to saloons in 1919. Many saloons became ice cream shops.
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One source says that this building was built for the Priscilieno Fernandez cigar factory in 1903. This does not appear to be likely according to city directories and censuses. From 1903 to 1908, Priscilieno Fernandez was a cigar maker. It is not until 1912 that he owns a cigar factory, and it is located at Chestnut St. and North Blvd.
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This photo of the April 8, 1918 West Tampa fire shows Howard Avenue looking south from Chestnut Street. 1415 Howard Avenue can be seen on the right. At this time, it was a barber shop belonging to either Stephen Rodriguez or Peter Albano. Photo provided by Maura Barrios from the Armando Mendez collection of slides at USF Special Collections Library. |
Alessi Bakery and founder Nicolo Alessi Nicolo Alessi was born in Palazzo Adriano, Sicily, on July 14, 1878 and came to America at age 25 from Naples, Italy, to the Port of NY on Jan. 25, 1903 on the vessel "Nuestria." On Feb. 3, 1907, he married Rosalia Massaro in Tampa, a daughter of Carmelo and Josephine Massaro. Rosalia was born Dec. 25, 1886; in Santo Stefano Quisquino, Sicily. Nicolo worked as a cigar maker and on the 1910 census in Tampa, Nick and Rosalia lived in the home of her parents on Cherry Street; they all worked as a cigar makers in a factory.
In 1911, Nick took an opportunity to open a bakery in Jacksonville with his brother-in-law, Ignazio Massaro. The business was listed there only in 1912, so it appears that it didn't last long, and they returned to Tampa.
On the 1920 census,
Nick was back in the bakery business as a baker in his own shop at 734
Cherry Street. His brother-in-law, Ignazio Massaro, worked as a delivery driver for the
bakery. Nick and Rosalia had children Johnnie, Carmelo, Frances and
Joseph by 1920. By 1930, they had a daughter named Felicia.
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Nick then worked as a baker
for Attilio Patrone at Patrone's Bakery
at 1815 N. Howard Ave.; the southeast corner of Howard and Chestnut in
West Tampa (across from the building in the above photo.) |
Patrone's Bakery in 1931 at 1815 N. Howard Ave; the southeast corner of Howard and Chestnut.
Next to the bakery was S. Nocilla's barber shop.
Burgert Bros. photo courtesy David Parsons of the
Tampa-Hillsborough County Public Library.
Patrone & Alessi Attilio Patrone was born on July 18, 1883 in Spezia, Italy and arrived in the U.S. at age 23 at the port of New York from Genoa, Italy on July 7, 1906 on the SS Indiana. He settled in Pittsburgh, PA, where he petitioned for U.S. citizenship on Feb. 11, 1910. At that time, he was 5' 7", 147 lbs., with brown hair and blue eyes. On Jan. 16, 1917, Patrone's petition for naturalization was granted while he was still living in Pittsburgh. On all of Patrone's naturalization documents, his occupation was baker. By 1926, Patrone had moved to Tampa where he opened his bakery at 1815 N. Howard Ave.
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After Patrone's moved across Howard Avenue in 1931, the old Patrone's location became home to Frank Maurici grocery in 1932 and then Chiro Maurici liquors in 1933. Florida ratified the 21st amendment (repealing the 18th amendment, the Volstead act) on Nov. 14, 1933. Today, the first Patrone's bakery location is a vacant lot, but the building on the right which housed Nocilla's barber shop and the Maurici businesses still can be seen from the 1931 photo above in the street view photo at right. |
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In 1931, Patrone's Bakery expanded when it moved across Howard Avenue to 1820 Howard Ave., the southwest corner of Howard and Chestnut. |
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Patrone's Bakery at 1820
Howard Ave. and Chestnut St., Aug. 13, 1931. In 1933, Attilio Patrone entered the restaurant business as the manager of Roma Restaurant at 1002 1/2 Franklin St. The bakery at 1820 Howard Avenue then became "Alessi Brothers." The signage on the front was changed to "Alessi Bakery" and on the side, "Patrone" was replaced with "Alessi" so it reads "Alessi and Alessi."
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Nick Alessi's son, John Alessi started his own bakery in the mid 1940s. John’s son Phil Alessi started working in his father’s shop when he was 6 years old around 1949. By the time Phil turned 20, in 1963 he had opened "Phil’s Bakery" at 2909 W. Cypress, the Alessi Bakery we know today. Phil's son, Phil Jr., began working in the bakery when he was 6 years old, too. Like his father, Phil Jr., the CEO in 2012 of Alessi Bakeries, attributed the family’s success to its passion for the baking industry and for those who came before him. Read more about Phil Alessi, Jr. and the diversified business that Alessi Bakery had become. |
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The building was named for Hugh C.
Macfarlane, "the father of West Tampa." Located on the northwest corner of
Howard Ave. and Chestnut. Now it is "Boni Sales Store, a door vendor.
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1902 - 1908 Howard Ave.
In 1906, it became the offices of the West Tampa Building & Loan Assoc. which was previously located at 104 Francis Ave. and the Macfarlane Investment Co.
In 1910, this building housed the Macfarlane Investment
Co., the West Tampa Building & Loan Assoc, the city clerk's office, the West
Tampa Superintendant of Public Works office (Hugh C. Macfarlane, Supt.,) the WT
tax collector's office, and the WT treasurer's office. In 1911, the addresses along Howard were renumbered and this location became 1501, 1503, 1503½, 1505 and 1507 Howard Avenue. Also in 1911, the West Tampa Land & Improvement Co. moved here from 304 Main Street.
After these companies moved to the Citizens Bank Building downtown, this location was occupied by various businesses-- Rudy Garcia's El Boulevard Cafe from 1924 to 1935, Rafael Menendez Drugs / La Habanera Drug Co. from 1923 to 1935, Harry Edelson's Tailor shop, Jose Mongiovi Shoe Repair, and on the 2nd floor, Olive Victor furnished rooms and later, Juan & Cora Jiminez furnished rooms.
West Tampa was annexed by Tampa on Jan. 1, 1925 and in 1926 the address became 1902 - 1908 Howard Ave.
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Howard Ave. from Main St. to Chestnut, 1899 |
Howard Ave. from Main
St. to Chestnut, |
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The red
rectangle marks the location in 1899 (left) and 1903 (right) of where the
Macfarlane building was built in 1905. On these maps, the location
was occupied by a wood frame dwelling. The blue rectangle marks the future site of Patrone's bakery, detailed in the next section of this feature. In 1899 (left), Howard Avenue was interrupted between Oak St. (today's Union St.) and Main St. by the O'Halloran cigar factory. A street ran on the west and east side (Ysolina) of the factory property to get around it. By 1903 (right), the street on the west side of the factory was eliminated and Howard Avenue was extended directly through the property to connect to the intersection at Main Street. As seen on the 1903 map, the Fernandez Bros. cigar factory occupied what used to be the upper left corner of the original O'Halloran property. Wood frame structures are depicted in yellow, brick structures in pink. |
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Arenas
building - 2001 N. Armenia Taking a momentary detour off Howard Avenue, we'll go west on Spruce Street and cross over Armenia Avenue, to turn around and look back at the Arenas Building at 2001 N. Armenia. This brick building dates back to 1932 when it was Optimo Coffee Mills, owned by Bernardo and Jennie Arenas, and frequented by the Santaella cigar factory workers on the next block to the south at 1906 N. Armenia (now the West Tampa Center for the Arts). 1933 city directory listings show for N. Armenia Ave.
Through the years, this building was home to many small family businesses.
In the late 1950s to early 1960s it was Dan and Dalia Diaz' Tampa Appliance Repair. Photo courtesy of Donna Diaz-Salgado, daughter of Dan & Dalia Diaz. In 2007, this was the home of "Vivia's Kitchen" restaurant, which has since gone the way of the Santaella cigar factory--closed. Vivia re-opened as the chef at Datz Deli, located at 2616. S. MacDill Ave. In 2010, it was the location of Castillo's Cafe & Catering, which later relocated to 1715 N. Armenia. |
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This Jan. 2011 photo shows the old Sicilian Club at 2001 N. Howard Avenue. It was designed by architect Fred J. James who also designed the West Tampa Centro Espanol, the Tampa Free Public (Carnegie) Library, the Pendas y Alvarez cigar factory at Albany and Cherry Street, and other Tampa buildings. The front portion of the building contained the clubhouse with a dance floor upstairs and the theatre in the rear which was later converted to a movie house. In the 1930s it also housed the Cazin Theatre. The Sicilian Club of West Tampa started around 1917 on Main St., and moved into this new building at 2001 N. Howard in 1928-29 where the Sicilia Theatre opened in 1931-32. Then in 1932-33, the theatre became Leon Cazin's "Cazin Theatre" for a few years to 1935, having moved from previous locations at 1704 Howard and 2307 Cherry Street. It later became the Westown Theatre up until around the late 1950s or very early 1960s. Nick at Cinema Treasures had the opportunity in the 1990s to see the inside when it was bought by a new owner (who converted it into a boxing gym for a short time.) The interior was a disaster. The auditorium was literally falling apart, crumbling. There were holes in the ceiling and a portion of the roof over the stage loft had collapsed. Whenever it rained the auditorium must have been soaked with pools of water accumulating on the main level. There was mold and mildew everywhere. A huge chandelier still hung from the ceiling but barely. The screen was long gone and all seats on the main level were also gone although the balcony still had several rows of seats in place. The booth had been stripped. The cement floor of the balcony had small holes in various spots clear through where you could see down to the main level. Several years ago, the exterior was cleaned-up and the windows and frames were repainted as part of a neighborhood revitalization project. But nothing was done to preserve the interior.
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The Sicilian Society of West Tampa first appears in 1918 at 712 Main St., where they are located through 1926 (when they are listed as the Sicilian Benefit Society.) Their 1922 listing at this address also lists the Siciliana Italian Club. It is not until 1930 that the Sicilian Club is listed at 2001 N. Howard, the location we know today. It's apparent that if this brick building was built for the club, it was built in 1929, and not in 1919 as mentioned in other sources. (In 1920 this location is a rooming house; not a business that would be located in a building such as the one we see there now.)
On the 1930 and 1935 census in Tampa, Leon Cazin was listed as the proprietor of a moving picture theater. His declaration of intention for naturalization (he was born in Havana) in 1919 shows that he was age 19 and worked as a moving picture machine operator and lived at 235 Main St. in West Tampa. He came to the US from Cuba at age 8 in 1909 on the Olivette, with his parents (his father Salim, which was also Leon's middle name, and his mother, Hala, both of whom were Syrian, and his brother, Cesar.) In 1910 the family lived in Raleigh, NC where Leon's father, Salim, worked as a peddler and was listed as Syrian from Turkey.
According to city directories, the Cazin family moved from Raleigh NC to Tampa by 1915 and lived at 235 Main St. in WT. Selim Casin was a druggist, but then by 1916 went in to business with J. Vicaris as "Casin & Vicaris", cigar manufacturers at 233 Main St. in West Tampa. In 1920, Selim's son, Leon Cazin, was around 20 years old, living with his parents at 235 Main St., and working as a film operator, probably at the Spanish Casino Theatre (at 1536 Broadway) where he is listed as working from 1922 to 1924.
By 1925, Leon Cazin was
operating a dry goods store at 237 Main St, next to the Cazin home at 235
Main. Leon was still in the dry goods business on the 1926 directory.
It is also in 1930 that the Cazin Theatre moved from 1702-04 Howard to 2307 Cherry St., where it operated in 1931 as well. Leon also owned the Cazin Italian Theatre at 1731 Broadway in Ybor City in 1931 and was listed as the president of the WT Chamber of Commerce.
The first theatre to be
mentioned at the Sicilian Club at 2001 N. Howard is the Sicilia Theatre in
1932. The theatre was operated by Butler E. Gore. Meanwhile, Leon Cazin
was the operator of the Royal Theatre in 1932.
The Sicilian Club Cazin
Theatre in 1932
Notice the movie
poster, "Mounted Fury." It came out in 1931 with Stuart Paton as
Director, John Bowers as Jim Leyton, Blanche Mehaffey as Enid
Marsh, Robert Ellis as Paul Marsh, Frank Rice as Sandy McNab,
George Rigas as Pierre LeStrange, Lina Basquette as Nanette
LeStrange, John Ince as Big McGraw, Lloyd Whitlock as Dick
Simpson, and Jack Trent as Phil Grover.
The first mention of the Cazin Theatre at 2001 N. Howard in the Sicilian Club building is in 1933, where it is also listed in 1934 when Leon is listed as the projectionist. It appears that the Sicilian Club was inadvertently omitted from the 1933 directory, but does appear in the 1934 directory in 1934 at the same location.
The Cazin Theatre no longer appeared in listings after 1934. In 1935 and 1936, Leon Cazin was a film operator at the Garden Theatre at 907 20th Ave. The Sicilian Club continued to operate at 2001 N. Howard in 1935 & 1936, but no theatre is listed there. Theatre listings for 1935 and 1936 also do no list the Cazin.
Burgert Bros. photo courtesy of the Tampa-Hillsborough County Public Library
Directory listings for Cazin and the Sicilian Club in West Tampa:
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La Nuova Vita building circa 1972
Now it is the home of Legends Boxing Club, started by Francisco Arreola in the fall of 2008, in honor of his parents, Flavio Arreola and Elvira Arreola Cornejo.
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2201 N. Howard Ave.
Olympia and Alessi Bakery were the West Tampa bakery version of the famous Macy's and Gimbel's of New York. Olympia is still located here at Howard Ave. and Pine Street. Alessi moved out of the area many years ago to Cypress St.
Click to see goodies inside |
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Across
from Olympia is this cigar factory at 2202 N. Howard Avenue (at Pine
Street). According to the
photo
essay by Hampton Dunn, this was the San Martin & Leon cigar factory
pictured in his article. Another source says it was the Gil C.M. Cigar
Company and later the home of Frayne Sportswear. Could be it was all three
but different time periods. 1895 photo of El Grifo cigar factory which once stood at this location |
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2306 N. Howard Avenue
The West Tampa Centro Español was located here on Howard Ave. between Cherry St. and Palmetto.
El Centro Español was a mutual aid society / social club that offered affordable membership and provided medical and social services to its members. Founded on September 7, 1891, and headquartered in Ybor City, this clubhouse was built in 1912 and dedicated on January 11, 1913, for the members who lived in West Tampa. This building has a Mediterranean Revival style with Moorish details of yellow and red brick. Other features include the wrought iron balcony, terra cotta and brick cornice, and a gable and hip tile roof. It was placed on the National Register of Historic Places on July 30, 1974. It was designed by architect Fred J. James. Read about him and other buildings in Tampa he designed.
Read an excellent article on the creation and role of the Centro Español in Tampa's history, with photos of this building outside in 1914 and inside.
There was also a meeting house in Ybor City which can be seen in the above article. |
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Read about the renovation effort, which apparently has fallen behind. |
See another photo showing the whole front of the building.
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The Royal Theatre at the Centro Español Club, 1941 In the 1940s, this was the place to catch a movie or a live singing or dancing act. Mary Cintra, "The Cuban Bombshell" and actress/dancer "Thongolele" often performed here. |
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Mary Cintra, "The Cuban Bombshell"
Above, Mary in 1947 when she first came to Tampa. She frequently performed in clubs; The Imperial Room, The Plaza Lounge, the Centro Español. She an her group performed in later years at the Mark Twain and the old Brass Wheel. Left, Mary in 2007 Right: Mary's memorabilia |
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2007 Video of Mary Cintra and
her husband on the porch of their home in Tampa. |
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At right: Yolanda "Tongolele" Montes (b. Yolanda Ivonne Montes Farrington, January 3, 1932, Spokane, Washington) is an exotic dancer and actress of the Cinema of Mexico.
In Mexico she is considered the seminal "rumbera" and exotic dancer along Kalantán and Su Muy Key.
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See an excellent photo essay by Hampton Dunn which show pictures of almost every building in West Tampa along Howard Avenue.
Howard Ave. 1 Howard Ave. 2 Howard Page 3 Howard Ave. 4 Howard Ave. 5
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